About 10 years of SEO results: 7 in-house and 3 agency-side
Fran Berrocal Navarro is a technical SEO specialist with almost 10 years of experience. He knows both sides: he led marketing at a software company and, agency-side, led an SEO department at BeeDIGITAL.
Sources: BeeDIGITAL · Aplifisa · LinkedInAnswers written by Fran from his own experience. This is not a live chat.
Monthly clicks
+10.7%517k → 572kTotal clicks
3.29MApr – Sep 2026Average CTR
22.4%From 15.3%Average position
5.7From 6.8— Clicks · - - Average position. Search Console of a digital publisher I advise (web search), April to September 2026.
Experience
BeeDIGITAL › Marketing agency › Jan 2024 – Oct 2026
Led one of the agency’s SEO departments, managing one person, through eXperience IT Solutions. In-depth SEO audits: buyer persona, technical, content and competitors, with action plans. Diagnosis of traffic and algorithm drops with AI connected to GSC, GA4, Semrush and Ahrefs.
Zeonec, now Empresalia Digital › Agency, Bilbao › Jul – Nov 2023
Own portfolio of 7 recurring high-value clients, such as Tadosi (payments SaaS), e-commerce and lead generation. Direct client contact: briefing, roadmap, reporting and meetings.
Aplifisa, now TeamSystem › In-house, Salamanca › Nov 2016 – Jun 2023
Software for accounting firms. From intern to head of the marketing department, with 80% of my time on SEO from 2019. Coordinated 2–3 people and a €2,000 monthly budget. SEM as support.
I know what clients expect because I was the client for 7 years.
600+ in-depth audits: I spot the problem sooner.
Faster audits and reporting with AI connected to the data.
I defined the SEO of a CMS: I speak the developers’ language.
Projects
PubliCMS › CMS for digital publishers › Apr 2026 – Present
Helped build the CMS and defined its full SEO layer: rankings, traffic, analytics, structured data and sitemaps. Every month, improvements for the developer and an action-plan report for the publishers using it.
La Nabera X Premium › Iberian food e-commerce › 2021 – 2022
WordPress store built from scratch: keyword research, architecture, technical SEO and CRO. Email campaigns to hospitality clients. Business sold.
Early career › 2011 – 2019
Co-founder of Ironica Tea Shop (Shopify), startup marketing consultant and project manager at Nuve Events Group, with brands such as Diageo, Coca-Cola, Red Bull and Carrefour.