Clicks in 12 months
6.4MCTR
14.2 → 22.4%Average position
16.2 → 5.7Search Console · July 2025 to September 2026
Don’t take
my word for it.
Check it.
Real data from the projects I can access today
Monthly clicks
+66%CTR
2.6 → 3.8%Position
8.7 → 7.0Online store · monthly Google clicksReal data · Search Console
01Cases
Different industries.
Each with its own strategy.*
* I’ve worked on many more projects. These are a few examples, with high-level data.
SaaS for publishers
16.5M
clicks per year
PubliCMS
Online store
82,383
clicks in 12 months
Own project
Student housing
221,290
clicks in 12 months
Accommodation
B2B software
+65%
organic traffic
Aplifisa
E-commerce & leads
+32%
visibility
Zeonec
SMBs at scale
600+
audits in 3 years
BeeDIGITAL
Local business
+87%
Google clicks
Signage
Your agency
Which type of client are you missing?
Let’s talk02Career
Ten years.
Three stages.
- Aplifisa2016 – 2023
In-house · software company
+65% organic traffic
- Zeonec2023
Marketing & SEO agency
7 own clients
- BeeDIGITAL2024 – 2026
Agency · SEO
600+ audits
Some industries I’ve worked in
B2B softwareAplifisa
2016–2023E-commerceZeonec · online store
2023 · 2025–2026Lead generationZeonec · ReclamarYA
2023 · 2025–2026SMBs & local businessBeeDIGITAL
2024–2026FintechReclamarYA
2025–2026Real estateRoom rentals
2025–2026Digital mediaSalamanca24horas · Zamora24horas
2026SaaS for publishersPubliCMS
202603Proof
Credentials and
references.
Digital publisherSee the site ↗
5.7
average position of Salamanca24horas.com, from 16.2
AgencyRole on LinkedIn ↗
600+
SEO audits at BeeDIGITAL, in three years
CertificateVerify ↗
SEO Manager Certification
Blue Array Academy
B2B softwareOn request
+65%
organic traffic at Aplifisa, now TeamSystem
CertificateVerify ↗
Google Analytics 2026
Google Skillshop
SaaS for publishersOn request
16.5M
clicks per year across PubliCMS publishers
LanguageVerify ↗
B2
certified English · EF SET 60/100
LinkedInSee recommendation ↗
He is a great expert and shows real passion for his work.
Luis Méndez Prieto · 2023 · translated from Spanish
EducationLinkedIn ↗
BBA, Business Administration
University of Salamanca
04Contact
An SEO who has been on both sides.
Seven years in-house and three agency-side. I know what clients ask for and what the team can deliver.
Fran BerrocalTechnical SEO & GEO · Salamanca, Spain
Shall we talk?
iam@franberrocal.com
How I work: from data to automation
Data
Where I measure and explore
- Search Console
- GA4
- Tag Manager
- Looker Studio
- Microsoft Clarity
- Business Profile
APIs
How I pull it without copy-pasting
- Search Console API
- GA4 Data API
- Ahrefs API
- Semrush API
- Clarity API
- WordPress REST API
- Firecrawl API
AI & automation
What I do with it
- Claude + MCP
- ChatGPT
- Gemini
- Perplexity
- Base44
- Lovable
- n8n
SEO
Screaming Frog · Semrush · Ahrefs · Sistrix · Moz · SEOcrawl · DinoRANK
CMS
WordPress · WooCommerce · PrestaShop · Shopify · Elementor · Rank Math · Yoast
Marketing
Google Ads · Connectif · ActiveCampaign · Salesforce · ClickUp · Notion